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Reliance Brands
1. DEISEL BRAND One-and-a-half years after signing a joint venture (JV) with Italy's Diesel, Reliance Brands, part of Mukesh Ambani's Reliance Retail, is set to open the first Diesel store in the country, in March. Diesel is a top name in apparel and related personal consumer products. Headquartered in Molvena, northern Italy, it has presence in 80 countries, with 5,000 points of sale and more than 300 single-brand stores. Reliance Brands is set to open five Diesel stores between March and June, with Mumbai having the first flagship store of 8,000 sq ft, said a top executive. The other stores are set to open in Mumbai, Delhi, Hyderabad and Bangalore. In all, Diesel Fashion India Reliance, a 51:49 JV between Diesel and Reliance Brands, plans to open 15 stores in the next three years, said Darshan Mehta, chief executive of Reliance Brands. He declined to share the investment and expected revenue numbers. Diesel entered into the JV with Reliance in October 2008, af...
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